Now that you’ve come up with an excellent business plan, the next thing to do is to present it to potential investors. Remember that finding investors doesn’t stop with a well-written business plan. A business proposal, no matter how well-crafted, is just another sheet of paper until it is presented to the right investors.
The aim of a business plan is to showcase an opportunity or idea, its potential, the target market, and its ability to grow the investment of investors. Investopedia describes it as a “written plan from a marketing, financial and operational viewpoint.” The goal of a business plan is to obtain investments through bank loans, angel investment, or venture capital funding – and this can be achieved only by showcasing it to target investors.
Presenting it to outsiders and convincing them to bet on your idea in a short time is easier said than done. In fact, even experienced entrepreneurs still worry that they might be unable to deliver the presentation properly.
A reliable business broker at floridacertifiedbusinessbroker.com emphasized the importance of practice and preparation to ensure a successful presentation. A powerful slideshow presentation can give investors visual cues of what you’re talking about. It is a vital and necessary part in today’s public speaking.
Prepare your pitch
Business plan presentations should provide a brief but interesting overview of your business idea. It should answer a present need of your target market. Investors are busy folks, so you have to make it engaging. Avoid irrelevant information and long, drawn-out presentations.
Many investors will give you a specific time limit. Some would even require you to stick to a recommended outline. If there is a suggested flow for the presentation, make sure you follow it. Otherwise, you can use these outline to come up with a concise, comprehensive, and engaging report.
· Establish rapport with your audience. Briefly run through your audience and gauge their personality. Are they rigid with the presentation? Do they want it technical? Or are they cool and upbeat? Make your presentation adaptable to their language or preference.
· Introduce yourself, the business idea, and its products or services. Describe the market need and how you will solve it. The introductory part is crucial as you need to capture the attention of the investors. It is during this part where they create an impression about your proposal. This is a make or break part so be sure to impress your audience.
· Provide an idea about the market size you aim to serve. Provide an overview of your target customers. This part should show demonstrate the future of your business. Investors would want to know whether the market can sustain your operations.
· Discuss the competition and highlight your competitive advantage. Tell them how you can outwin competitors and sustain your growth and profitability. Describe your projected income streams and profit.
· Give an overview of your operations, marketing strategies, and financial management. This part is aimed to develop their confidence in your business idea – that it can withstand the potential threats and challenges in the future.
· Introduce your entire team. Include one or two highlights about each team member. Investors are more confident if your management team is run by people with experience and background. Describe the roles of each board member and how their expertise can help achieve your company’s goals.
These pointers can guide you as you create a slideshow of your business plan. Stick only with the highlights to avoid a drawn-out report.
Avoid the urge to go into the details or try to fit your entire business into a short presentation. Aside from making your presentation boring, it can also open up more questions from your investors.
Basically, you only need to present less than 12 slides for your business presentation. Anything beyond that might be unnecessary. Before you head out to the presentation, do plenty of rehearsals so you can cover every essential point.
Lastly, make your presentation two-sided. Don’t monopolize the show. Engage them so they will better understand your business.